.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to running into billions in financial backing every year, have actually reared nearly $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That downturn is because of market concentration, increased regulatory stress, and also economic uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech companies, regardless of these obstacles, concerning what they are searching for and also what they stay clear of. Possibly unsurprisingly, these clients are targeting opportunities in privacy-focused technologies as well as industry-specific places such as connected television.